• iReport team

How To Bring Your Business Pitch From Good to Great!

Before you can begin selling your products to clients, you must first sell your ideas to investors. Gaining support from investors is ultimately one of the most vital steps entrepreneurs can take to kickstart and fund the production of their goods. Here’s what you need to do.

1. Research Your Investors

Each investor has their own preferences and interests, which is why you should be researching them before your pitch. Use this information to customize your pitch and give them what they want to hear.

2. Mind Your Attire

Pick out professional and clean clothing for your meeting, but try not to overdress at the same time. If you can, align your attire with the product you are pitching to show that you know what you’re talking about.

3. Tell a Story With Your Pitch

Make your pitch interesting and dynamic. Tell a story with your pitch, incorporating an ideal combination of creativity and objectivity.

4. Emphasize What You Can Bring to the Table

Each pitch should revolve around two main elements: a problem and a solution. Introduce an issue and highlight your product as a solution for this problem. This way, you can effectively showcase your products’ strengths and demonstrate its specific purpose.

5. Be Prepared

Brainstorm for possible questions ahead of time, so you can be prepared. Always make sure that you have thoroughly studied your proposal, so you can answer all questions from the investors.

6. Incorporate Visual Elements

Text-heavy pitches can be hard to follow. Add relevant pictures, infographics, or even animations to make your pitch more interesting and engaging.

7. Don’t Exaggerate

A pitch is all about highlighting your products, but you must ensure that the claims you make are feasible. If not, then you will most likely encounter issues in the production process if you proceed.

8. Research the Market

What’s the demand for this kind of product in the market? How much would it cost to produce it? Do some research, so you’re able to answer all possible questions that investors have about the market.

9. Practice Before Pitching

Create an outline of your pitch. You can memorize a pre-written script, but it sounds more natural and authoritative if you know your points by heart.

10. Be Confident

Being confident gives investors the sense that you know what you’re talking about. It shows that you have confidence in your skills and in the potential of your project, which may encourage investors to give you their support.


Executing an effective startup pitch is the first step to producing a successful product. Take your proposal to the next level by trying out these simple tips for startups in your next pitch.