• iReport team

How to prepare a Pitch for Investors

We know that preparing a pitch for investors is one of the most critical steps in launching a successful start-up. Funding is an integral part of a business, given the expected operational costs that it will entail — especially at the start. Preparing a business pitch that can convince potential partners to get on board and invest in the company is essential. Understanding a pitch’s fundamentals can help entrepreneurs develop a sound and compelling pitch for investors.

A pitch is a business plan and argument to convince potential investors to fund the business. It should give them a picture of what the company aims to accomplish. It should also have the details necessary to understand what the business and company are all about.

Now that we have discussed what a pitch is, here are our suggestions on how to prepare a compelling pitch for investors.

Prepare a Presentation

Prepare a presentation that is easy to understand and contains all of the pertinent information about the business. It doesn’t need to be riddled with graphics and animations (although it wouldn’t hurt to include these) as long as the investors watching the presentation have a complete understanding of the pitch when it concludes.

Don’t forget to include the value proposition of the business. It’s a statement that explains the product benefits and why consumers would choose your product or service over others. Also include other details such as target demographics, business plan, competitors, and exit strategy, among other things.

Be Ready With Different Pitches

A business pitch can last anywhere from under a minute to a full hour. There is no way of knowing exactly how long the investors will listen to what you have to say. It’s essential not to waste a single moment during the pitch; share all the necessary information as quickly and clearly as possible.

Since pitches can happen anywhere — in the office, a coffee shop, or over a game of golf — it is prudent to come prepared. Be ready with pitches that can be used in various situations. It’s a good idea to have several pitches ready. We suggest an elevator pitch and two longer pitches, a 15-minute pitch, and an hour-long pitch.

Think of the Investors’ Concerns

Every business has its share of concerns. Instead of shying away from the topic and waiting for the investors to ask about them, addressing these issues early in your pitch would be best. Doing so would give investors the impression that you did your research, and you’ve come prepared for the presentation.

Take the Time To Practice Your Pitch

Reading from a piece of paper or a smartphone differs from presenting a pitch. A compelling pitch can only be delivered by a confident speaker who knows what they are saying. Practice your pitch. We suggest standing in front of a mirror to see yourself presenting the pitch. Remember that it does not matter how good your pitch is if you can’t deliver it clearly and confidently.

Reach Out for a Follow-up

We recommend following up with the investors after presenting the pitch. Make sure to let the investors know they can reach out for any questions and concerns regarding the business pitch. Do not be afraid to ask for feedback. Although following up is suggested, do not send multiple emails and texts to the investors. A brief email asking about their day and briefly touching up on your recent pitch is enough.


We hope the suggestions in this blog will help you prepare the perfect pitch for investors. Always remember to be confident when presenting a pitch and let the investors see the value in your business. This way, you will have a better chance of getting them onboard.